Lifting Equipment Store Privacy Policy


1.       Introduction


1.1     We are committed to safeguarding the privacy of our website visitors; in this policy we explain how we will treat your personal information.

1.2     We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website. By using our website you are agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy and our cookie policy.

2.       Collecting personal information

2.1     We may collect, store and use the following kinds of personal information:

(a)     Information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, screen sizes used, operating system, referral source, length of visit, page views and website navigation paths)

(b)     Information that you provide to us when registering with our website (including your email address, name, contact information and address)

(c)     Information that you provide when completing your profile on our website (including your name, business name, and interests).

(d)     Information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your name and email address);

(e)     Information that you provide to us when using the services on our website, or that is generated in the course of the use of those services (including the timing, frequency and pattern of service use)

(f)      Information relating to any purchases you make of our goods / services / goods and/or services or any other transactions that you enter into through our website (including your name, address, telephone number, email address and card details);

(g)     Information that you post to our website for publication on the internet (including your user name and the content of your posts)

(h)     Information contained in or relating to any communication that you send to us or send through our website (including the communication content and metadata associated with the communication)

(i)      Any other personal information that you choose to send to us; and

(j)      Company name and contact details.

2.2     Before you disclose to us the personal information of another person, you must obtain that person's consent to both the disclosure and the processing of that personal information in accordance with this policy.

3.       Using personal information

3.1     Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.

3.2     We may use your personal information to:

(a)     Administer our website and business;

(b)     Personalise our website for you;

(c)     Enable your use of the services available on our website;

(d)     Send you goods purchased through our website or ordered, enquired or quoted for through email, website forms or by telephone, chat or messaging through our website or other online channels such as social media;

(e)     Supply to you services purchased through our website or otherwise as detailed herein;

(f)      Send statements, invoices and payment reminders to you, and collect payments from you;

(g)     Send you non-marketing commercial communications such as quotations, customer service communications, notices, certificates and responses to enquiries;

(h)     Send you email notifications that you have specifically requested or where we reasonably believe it is important for you to receive these in light of our legitimate interests in our products and the well-being and safety considerations as pertaining to the use of or proximity to these by our customers, their customers and the public generally;

(i)      Send you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter) and otherwise in light of our legitimate interests to assist our customers with the ongoing use and deployments of our products, updated versions of these as well as new alternatives;

(j)      Send you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, by post or, where you have specifically agreed to this or where we reasonably believe we have a legitimate interest to do so, by email or similar technology (you can inform us at any time if you no longer require marketing communications);

(k)     Provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information, unless the circumstance requires it in respect of our legitimate interests in the safety of our customers);

(l)      Deal with enquiries and complaints made by or about you relating to our website;

(m)    Keep our website secure and prevent fraud;

(n)     Verify compliance with the terms and conditions governing the use of our website (including monitoring private messages sent through our website private messaging service);

3.3     If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.

3.4     Your privacy settings can be used to limit the publication of your information on our website, and can be adjusted using privacy controls on the website.

3.5     We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party's direct marketing.

3.6     All our website financial transactions are handled through our payment services providers, including Lloyds Bank Cardnet, SagePay, Apple Pay, Amazon Pay and PayPal. You can review our provider's privacy policies at We will share information with our payment services providers only to the extent necessary for the purposes of processing payments you make via our website, we make on a customer’s behalf, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

3.7     We will use personal data and particularly contact, order and product data to stay in touch with customers and other contacts as necessary via email, newsletters, social media and other potential channels arising, in our legitimate interests in the health, safety and appropriate use and deployments of the products and equipment we provide and sell or rent. Because of the context of use of many of our products and equipment we believe we have a lawful legitimate interest in keeping our contacts advised of issues arising, including for health and safety of our customers and the general public, as well as of new or replacement products fulfilling similar functions and potentially improving the health and safety profile pertaining to the use and deployment of this type of equipment, products and machinery.

4.       Disclosing personal information

4.1     We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, website developers, hosting, engineering and other suppliers, couriers (including those of suppliers) or subcontractors insofar as reasonably necessary for the purposes set out in this policy.

4.2     We may disclose your personal information to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes set out in this policy.

4.3     We may disclose your personal information:

(a)     to the extent that we are required to do so by law;

(b)     in connection with any ongoing or prospective legal proceedings;

(c)     in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d)     to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and

(e)     to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

4.4     Except as provided in this policy, we will not provide your personal information to third parties.

5.       International data transfers

5.1     Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.

5.2     Information that we collect may be transferred to the following countries which do not have data protection laws equivalent to those in force in the United Kingdom and the European Economic Area: The United States of America.

5.3     Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

5.4     You expressly agree to the transfers of personal information described in this Section 5.

6.       Retaining personal information

6.1     This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal information.

6.2     Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes, which includes our legitimate interests in the health and safety ramifications of our products with our customers and the general public over their lifetime, which can be for considerable periods.

6.3     Without prejudice to Section 6.2, we will usually delete personal data falling within the categories set out below at the date/time set out below:

(a)     Email Address will be deleted after 25 years; and

(b)     Other Contact details after 35 years.

6.4     Notwithstanding the other provisions of this Section 6, we will retain documents (including electronic documents) containing personal data:

(a)     to the extent that we are required to do so by law;

(b)     if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and

(c)     in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

(d)     in order to retain the capability of contact in relation to our legitimate interests in our customers and the products we supply and their on-going safe and appropriate use, as well as to notify of both issues relating to previous products sold or still likely to be in use or new products which provide improved capabilities, features or benefits which we believe could be in the interests of our customers and contacts to be aware of.

7.      Security of personal information

7.1     We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

7.2     We will store all the personal information you provide on our secure (password- and firewall-protected) servers. We do not store payment card information which is input directly onto the payment gateway’s secure systems.

7.3     All electronic financial transactions entered into or through our website will be protected by encryption technology.

7.4     You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

7.5     You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

8.       Amendments

8.1     We may update this policy from time to time by publishing a new version on our website.

8.2     You should check this page occasionally to ensure you are happy with any changes to this policy.

8.3     We may notify you of changes to this policy by email.

9.       Your rights

9.1     You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to:

(a)     the payment of a fee (currently fixed at GBP £100); and

(b)     the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

9.2     We may withhold personal information that you request to the extent permitted by law.

9.3     You may instruct us at any time not to process your personal information for marketing purposes.

9.4     In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

10.     Third party websites

10.1   Our website includes hyperlinks to, and details of, third party websites.

10.2   We have no control over, and are not responsible for, the privacy policies and practices of third parties.

11.     Updating information

11.1   Please let us know if the personal information that we hold about you needs to be corrected or updated.

12.    Cookies

12.1   Our website uses cookies.

12.2   A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

12.3   For further details please read our Cookie Policy

13.    Data protection registration

13.1   We are registered as a data controller with the UK Information Commissioner's Office.

13.2   Our data protection registration number is ZA156499.

14.    Our details

14.1   This website is owned and operated by Kingsway Corporation Ltd.

14.2   We are registered in England and Wales under registration number 07012847 and our registered office is at 17C Gainsborough Trading Estate, Rufford Road, Stourbridge, West Midlands, DY9 7ND

14.3   Our principal place of business is at 17C Gainsborough Trading Estate, Rufford Road, Stourbridge, West Midlands, DY9 7ND

14.4   You can contact us by writing to the business address given above, by using our website contact form, by email to or by telephone on 01384567430.